Print's Not Dead: How Print Products Can Work for You
May 21, 2021
In the past decade, many businesses have moved away from print marketing to focus almost entirely on digital marketing. You may have even heard people say that print is dead. However, print media has actually evolved with the help of new technology. Thanks to advancements in technology that help reduce the cost of printing, print marketing is a great and cost-effective way to reach your potential customers.
Here are a few of our favorite print promo products:
Brochures & Flyers
When you’ve got a lot to say about your business or organization, brochures are the way to go. Custom brochures and flyers are print marketing staples that give you lots of space to tell your story, present your prospects with information, or just promote sales. They’re also compact, light, and versatile, making brochures and flyers a lightweight and cost-effective way to put your message out there.
Want to fully showcase everything your company has to offer? Consider catalogs! Though you might think that print catalogs have gone the way of the house phone or the VCR, they’re actually seeing a resurgence in popularity. Consumers are constantly bombarded with information online, so creating a physical printed catalog is a unique way to break through the noise.
Ah, business cards. They’re ubiquitous and for a good reason. Although much business takes place digitally, business cards are not expected to go fully digital anytime soon. Swapping contact info digitally is impersonal, and business cards are all about creating a connection and an excellent first impression. Whether your business is small, large, or somewhere in between, you’ll be able to capture your audience’s attention with custom business cards.
“Direct mail” is a vast category of promotional products, encompassing pretty much anything that can be mailed easily as a part of a marketing campaign. Products like custom magnets, pens, calendars, cell phone wallets, and more are small and light while still packing a substantial promotional punch. With your logo printed on a useful product and mailed directly to your prospects, your brand will leave a lasting impression.
Everyone loves getting a package in the mail, but it’s even better when the package looks good! By sending things out in plain cardboard boxes, you’re missing out on valuable branding opportunities. Increase your brand recognition with beautiful packaging, custom created with your logo or design. Whether mailers, boxes, tissue paper, or gift bags, custom packaging is a valuable part of the customer experience.
Want to see the other print products we have on offer? Contact us today to learn more!