Graphic Design Terms Everyone Should Know

Jun 21

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...

Your Product Decorating Questions Answered

Oct 28, 2021

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether that...

5 Healthy Tips for Business Trips

Sep 30, 2021

So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...

Your Brand Is Your Business - Market It!

Sep 22, 2021

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

Why You Need Promotional Products

Aug 17, 2021

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

Customer Experience + Branding: The Relationship Goals of Marketing

Jul 26, 2021

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...

The Power of Perceived Value

Jul 11, 2021

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...

Giving Back: The Importance of Corporate Social Responsibility

Mar 10, 2021

Whether you’re putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a bett...

5 Fail-Proof Ideas for Your Business Instagram

Sep 19, 2020

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

The Secrets to Attracting Ideal Customers

Aug 20, 2020

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attracting...

Business Travel: How COVID-19 Changes Everything

Jul 28, 2020

“Business as usual.” The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the number ...

6 Helpful Tips to Address Unhappy Customers

Jun 15, 2020

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming...

How Promo Products Can Tell Your Brand's Story

Jun 08, 2020

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...

5 Tips for Boosting Social Media Engagement

Apr 26, 2020

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are a...

How to Work Smarter, Not Harder

Apr 19, 2020

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...

Branding 101: What Makes a Brand Powerful

Jan 30, 2020

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

Your Guide to Promotional Shirts

Nov 18, 2019

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...

Corporate Social Responsibility and the Beauty of Giving Back

Oct 28, 2019

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn’t it? But it doesn&...

Your Graphic & Web Design Cheat Sheet

Aug 17, 2019

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top graphic...

How to Put Together an Onboarding Kit

Aug 09, 2019

Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t just ...

How to Juggle Work and Life Balance Like a Boss

Aug 02, 2019

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...

How to Protect Your Business From Hackers

Jul 05, 2019

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...

Branding 101: Let’s Talk Logos

May 15, 2019

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...

4 Steps to #Winning Social Media

Mar 26, 2019

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...

How One Hour Can Determine Your Success

Mar 04, 2019

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...

Why You Should Be Having More Fun at Work

Dec 30, 2018

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...

Graphic Design Terms Everyone Should Know

Dec 09, 2018

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...

3 Things Every Busy Professional Needs

Nov 03, 2018

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...

4 Ways to Improve Communication

Oct 27, 2018

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...

What Millennials Want (And How to Work With Them)

Oct 13, 2018

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...

7 Ways to Instantly Make Your Website More User-Friendly

Sep 22, 2018

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...